BILKENT UNIVERSITY
SCHOOL
of APPLIED TECHNOLOGY and MANAGEMENT
VOCATIONAL
SCHOOL of TOURISM and HOTEL SERVICES
2003
- 2004 ACADEMIC YEAR
SPRING
SEMESTER
COURSE
CODE 61105
– 52105
COURSE
NAME INTRODUCTION
TO BUSINESS
INSTRUCTOR Yener ERGÜVEN
OFFICE RA 206
OFFICE
HOURS Tuesdyay 09.40-10:30, Wednesday
09:40-10:30
Thursday
13:40-14:30, Friday 08:40-10:30
TEXT BOOK 1. BUSINESS IN ACTION
Courtland
L. Bovée, John V. Thill
2. Lecture
notes prepared for this course
SUPPLEMENTARY
BOOKS INTRODUCTION TO BUSINESS: Opening Doors,
Seventh Edition
By: W. F.
Schoel, D. Dessler, A. J. Reinecke
BUSINESS TODAY, Ninth Edition
Mescon, Bovée, Thill
EXPLORING the WORLD of
BUSINESS
K. Blanchard, C. Schewe, R. Nelson, A. Hiam
COURSE
DESCRIPTION The course is intended to give an
overall view to all the relevant functions of a business. It emphasizes the integrational aspects of
the entire business organization and paves the way for functional knowledge to
be developed. It will help to
understand and to conceptualize the nature of business and give the necessary
orientation to the areas that require a functional specialization later on.
METHODOLOGY The
course will consist mainly of lectures.
The particular lecture may not coincide with the text assigned for that
week, but supplement it. Therefore,
you are recommended to read the assigned text prior to the class meeting
in order to be able to differentiate between the lecture and assignments. There
will be class discussions, announced and/or unannounced quizzes concerning the
current topics related with the course and a case study and/or homework may be
assigned.
ATTENDANCE 75% attendance
in all lectures will be observed with no exception. Failure to attend less than 75% of the
lecture hours, for whatever the reason, may cause to loose the right to take
the final exam and, thus, of failure from this course. Medical reports and/or excuses of any nature
will not be acceptable for attendance.
GRADING Attendance &
Class Participation 5 %
Class participation can add up to 5% to your final semester grade. Those who participate in class and make intelligent comments will have the possibility to receive this additional mark up. However, those who do not participate in the discussions do not respond to questions, do not pay attention, are not prepared for the lecture, will not be eligible for this markup.
Quizzes 20 %
Quizzes, in general, will be
unannounced. Those who are present will
be able to take the quiz. There will be
NO MAKEUP quizzes for those missed by the students for any reason.
Case Study and/or Home Work will be graded
on contents, presentation, neatness, and timeliness and will be 10% of the
semester grade. Punctuality and proper
presentation of these is of utmost importance.
Final Exam 35
%
COURSE
OUTLINE
WEEK
01 (Feb 09 – Feb 13) Introduction to the course – Private
Enterprise
and
its challenges (Chapter 1)
WEEK
02 (Feb 16 – Feb 20) Private Enterprise and its Challenges
(Chapter
1)
WEEK
23 (Feb
23 – Feb 27) Social
Responsibility and Business Ethics
(Chapter 2)
WEEK
04 (Mar 01 – Mar 05) Forms of Business Ownership,
(Chapter
3)
WEEK
05 (Mar.
08 – Mar 12) Entrepreneurship,
Small Business and Franchising
(Chapter 4)
WEEK
06 (Mar 15 – Mar 19) Management Functions & Decision
Making
(Chapter
5)
WEEK
07 (Mar 20 – Mar 27) MID-TERM
EXAM
WEEK
08 (Mar
29 – Apr 02) Organizational
Strategies
(Chapter
6)
WEEK
09 (Apr
05 – Apr 09) Human Relations
(Chapter7)
WEEK
10 (Apr
12 – Apr 16) Human Resources Management
(Chapter 8)
WEEK
11 (Apr
19 – Apr 23) Human Resources Management
(Chapter 8)
WEEK
12 (Apr 26 – Apr 30) Labor Relations, Turkish Labor
Legislation
(Chapter 9)
WEEK
13 (May 03 – May 07) Marketing Foundations
(Chapter 10)
WEEK
14 (May 10 – May 14) Promotion
(Chapter 11)
WEEK
15 (May
20 – May 28) FINAL EXAMS - END OF SPRING
SEMESTER!
GOOD
LUCK!