Class Notes (Power Point Slides)

Note: Click each slide to download. When printing, always choose "handout" and "3 slides per page" options so that you can use empty space to take notes in the class.

Week

Power Point Slides 

Week 1

·        Marketing in Changing World: Creating Customer Value and Satisfaction

Week 2

Holiday!

Week 3

·        Service Characteristics

Week 4

·        Strategic Planning and the Marketing Process, 

·        The Marketing Environment

Week 5

Student Conferences for Term Project

Week 6

·        Marketing Information & Research

Week 7

·        Segmentation, Target Marketing, and Positioning

Week 8

Mid-Term Week

Week 9

·        Product and Services Strategy; New-Product Development and Product Life-Cycle Strategies

Week 10

·        Marketing Communication Strategy; Advertising

Week 11

·        Sales Promotion;Public Relations

Week 12

·        Distribution Channels;

·        Online and Database Marketing

Week 13

·        Pricing Products: Pricing Approaches and Pricing Strategies

Week 14

Project Presentations

Week 15

Project Presentations

Week 16

Final Week